I’m a self proclaimed social media nerd, so I especially enjoyed listening to Chris Brogan speak at the Disney Social Media Moms conference last week. As the President of Human Business Works, a New York Times best-selling author, a featured columnist at Entrepreneur Magazine and a Twitter following of more than 178,000 it’s safe to say Chris knows a thing or two about the world of social media.
Here are a few highlights –
- Everything is content.
- Good enough is good enough. No one cares if you have a comma in the wrong place. (Amen!)
- YouTube is a must for bloggers. It is the second largest search engine in the world.
- Brevity is key in vlogging. No one wants or has time to watch a six-minute video.
- Brands don’t want to work with bloggers that are continuously breaking others down. Cattiness and negativity isn’t the way to get noticed in social media.
- How many times should bloggers post each day? Depends on how much traffic you want! (Easy enough!)
- WordPress users – implement the WPTouch plugin. It makes your site user-friendly on smartphones. (I already use it!)
- Don’t share the same message at the same time on multiple platforms (Twitter, Facebook, LinkedIn, etc). Most followers usually follow in more than one place. It’s annoying and readers will stop following on other platforms. (I’m bad at this..sorry!)
- Be the connector. Help others, whether it’s providing informative content or raising someone up.
- Go with a whim. Chris makes $4,500 a month (three times his mortgage!) on a whim idea of selling subscribers blog topic ideas for $9.97/month!
And my favorite take-away from his speech? The CRAP model for bloggers –
- Connections – Build your network each day.
- Referrals – Word of mouth marketing means survival for bloggers.
- Attention/Awareness – Be everywhere and do great things.
- Presence – Be everywhere… at all times. It’s the only way readers know how to find you!
What social media tips would you like to share? What works (or doesn’t) work for you?
Did you attend the conference? What were some of your favorite tips from Chris Brogan?
Disclosure: My family and I attended the Disney Social Media Moms conference at a discounted rate. We were provided with special access to activities, some meals, gifts and discounted resort accommodations as part of our conference fees. All opinions here are my own.