#SheCon Recap: Guy Kawasaki’s Enchantment Speech

by Carrie with Children with 16 comments

Last week at SheCon’11, I had the opportunity to listen (and meet) keynote speaker Guy Kawasaki.  As the cofounder of Alltop.com,  an entrepreneur, former chief evangelist  of Apple and author of ten books, Guy’s speech was inspiring, entertaining and dare I say, enchanting.

Enchantment – The Art of Changing Hearts, Minds and Actions, Kawasaki’s latest book focuses on the art of enchantment.  He says it can happen during a retail transaction, a Facebook update or even in a high-level corporate environment.

Here’s a quote from Guy that really hit it home for me  –

“The greater your goals, the more you’ll need to change people’s hearts, minds and actions.  If you need to enchant people, you’re doing something meaningful.” – Guy Kawasaki

Here are some highlights from his Enchantment speech –

  • Achieve Likeability – Have a great smile, firm handshake and dress equal to your peers.  Overdressing shows too much authority, underdressing shows lack of respect.  He goes on to say “Do you like to do business with grumpy people?”
  • Trustworthiness –  You must trust others before they will trust you. 
  • Default to Yes – Always ask yourself, “How can I help others?”  This will make you a great networker.  Guy says this isn’t a risky tactic because most initial requests are small and easy.
  • Use technology – Remove speed bumps. His example was Captcha on websites – he said the definition of captcha is “to remove users from your site.” The easiest way to be enchanting in social media? Promptly answer emails!
  • Endure – Enable others to reciprocate for you.  Example: Moms – watch eachother’s kids.  Mom gets a break, other mom feels rewarded for returning the favor.
  • Set yourself up for success – A great way to enchant people is to make it easy for them to go with your flow.  Empower others!

Is there a person that has enchanted you recently? What’s your definition of enchantment?

Be sure and follow Guy Kawasaki on Twitter and visit Guy’s Enchantment Facebook page.  Guy is inspiring,  personable and a fantastic motivator!


  • Cam Brown

    That was great. Thanks for sharing!

    • Carrie with Children

      Thanks for reading, Cam! He was really a fantastic speaker. You should read his book – really great stuff!

  • A Mommy in the City

    This was really great informative post! Thank you!

    • Carrie with Children

      Thanks for reading! He had so many great tips, I could write for days 🙂 Hope you all have a fun weekend!

  • Nota Supermom

    It makes me feel good to read this, since much of it I already do. I love to smile and help people!

    Thanks for this–I wish I could have been there.

    • Carrie with Children

      You must be very enchanting then 🙂 I highly recommend reading his book – it’s filled with great tips and it’s so motivating!

  • Robyn Wright of RobynsOnlineWorld.com

    Great recap! Thank you so much for sharing. I’m going to have to get on the ball with my answering emails!

    • Carrie with Children

      Thanks for reading, Robyn! Answering emails is my downfall too – I need to get quicker at it!

  • Jen @ BigBinder

    I love it!! Especially the definition of Captcha 🙂


    • Carrie with Children

      The definition of Captcha cracked me up – so true!

  • Emily faliLV

    Awesome!! It sounds like it was a really motivational and inspiring talk!! I am so going to check out his FB page!! Thanks Carrie!!

    • Carrie with Children

      Thanks Emily! Guy is a really great speaker…and enchanting 🙂 I’m a new follower to his FB page, he has some great updates on there – definitely check it out!

  • Jessica @FoundtheMarbles

    Terrific summary. Thanks for sharing it!

    • Carrie with Children

      Thank you Jessica! I appreciate it! Guy is a fantastic speaker!