Last week at SheCon’11, I had the opportunity to listen (and meet) keynote speaker Guy Kawasaki.  As the cofounder of Alltop.com,  an entrepreneur, former chief evangelist  of Apple and author of ten books, Guy’s speech was inspiring, entertaining and dare I say, enchanting.

Enchantment – The Art of Changing Hearts, Minds and Actions, Kawasaki’s latest book focuses on the art of enchantment.  He says it can happen during a retail transaction, a Facebook update or even in a high-level corporate environment.

Here’s a quote from Guy that really hit it home for me  –

“The greater your goals, the more you’ll need to change people’s hearts, minds and actions.  If you need to enchant people, you’re doing something meaningful.” – Guy Kawasaki

Here are some highlights from his Enchantment speech –

• Achieve Likeability – Have a great smile, firm handshake and dress equal to your peers.  Overdressing shows too much authority, underdressing shows lack of respect.  He goes on to say “Do you like to do business with grumpy people?”
• Trustworthiness –  You must trust others before they will trust you. 
• Default to Yes – Always ask yourself, “How can I help others?”  This will make you a great networker.  Guy says this isn’t a risky tactic because most initial requests are small and easy.
• Use technology – Remove speed bumps. His example was Captcha on websites – he said the definition of captcha is “to remove users from your site.” The easiest way to be enchanting in social media? Promptly answer emails!
• Endure – Enable others to reciprocate for you.  Example: Moms – watch eachother’s kids.  Mom gets a break, other mom feels rewarded for returning the favor.
• Set yourself up for success – A great way to enchant people is to make it easy for them to go with your flow.  Empower others!

Is there a person that has enchanted you recently? What’s your definition of enchantment?

Be sure and follow Guy Kawasaki on Twitter and visit Guy’s Enchantment Facebook page.  Guy is inspiring,  personable and a fantastic motivator!