Target’s Back to School Ad and Down Syndrome

by Carrie with Children with 21 comments

Imagine my excitement yesterday when the great folks at the Global Down Syndrome Foundation alerted me that Target featured a precious little girl with Down syndrome in their latest Back to School advertisement!   Isn’t she a cutie?!

Thank you Target for stepping up and recognizing that all children are equal.  I think it’s important for children with Down Syndrome (and all special needs for that matter) to be seen as a typical child.

I wish more corporations would consider featuring special needs children in their publications.  By doing this, they are helping break stereotypes and most importantly, it allows children with special needs to see that they can succeed and they are not alone in this world. I hope this is the beginning of a really great trend in advertising.

Besides…kids with Down Syndrome have to go back to school too, ya know!



  • Megan

    I just wanted to add a couple months ago Pampers did the same thing!! It made me so happy. And there was a little article about how amazing it is to have her daughter with down syndrome. I wish I could find it.

    • Carrie with Children

      Very cool! Thanks for letting me know about the Pampers story, I haven’t seen it! I’ll try to see if I can find it!

  • Melissa

    She’s adorable! I love it!

    • Carrie with Children

      I love it too! She is so cute – I love those little pigtails in her hair!

  • Shannon Blaeske

    i saw this the other day when I got it and I am already a huge Target fan, but this made me even more loyal to them. She is just beautiful.

    • Carrie with Children

      Yes – I love Target too! This definitely makes me more loyal to them too!

  • Rachel at Rachel's Giveaways

    Kuds to Target. Yet another reason I prefer to shop there.

    • Carrie with Children

      I agree, Rachel! Thanks for stopping by today!

  • Ex-Target

    That’s much better than when they forced a woman working there out shortly after she had a child with DS…..for no other good reason. Oh and they let her boss harass her for several months first…but then, the lawyers would prefer we not speak about that……

  • Not a Perfect Mom

    I hadn’t seen this yet! She’s a doll…
    Hooray Target…

  • Teacher Lady

    Nordstorm just did an ad too!

    • Carrie with Children

      Very cool! I will have to check it out! Thanks for the scoop!

  • donna vieira

    i love it!! mom to 12 year pld girl with Down syndrome, it is about time 🙂

    • Carrie with Children

      I agree, Donna! Way overdue! 🙂 Thanks for reading

  • Noah's Dad

    So glad to see this!

  • Cheryl Hines

    I just want you all, staff, writers, all who were involved in making this decision, about the Beautiful baby girl on the ad, truly touched my heart! i have a Grandchild with special needs, and she tries so hard to fit in!, but its Target that I will always support, thanks for your support the commercial speaks volumes about the type of Company you represent! you have shown to the world what we feel! our children are created equal, too! Thanks,,,