Everyone always talks about the fun parties, swag and friends after blogging conferences, but I guess I’m a nerd because I also love to talk about the education sessions.
Last week at the Blissdom’12 blogging conference, I really enjoyed the “Grow your Platform, Keep Your Voice: Maintain Quality While Expanding Your Brand” session with Tsh (pronounced Tish) Oxenreider of SimpleMom.net. As I continue to explore my own writing, Tsh serves as a great inspiration.
Tsh is not only the owner/editor of SimpleMom.net, she’s written books and also formed her own company, Simple Living Media that encompasses not only her blog, but four other sites and other outlets. Here are some of the things I learned during her session –
- A writer has four seconds to wow a reader. It all comes down to design.
- If beautiful words are not wrapped in a great design, then words don’t come across as beautiful.
- No matter what the blog is about, everyone clicks on the “About Me” page. Readers want to know the person.
- Average paragraph on a blog post is two sentences max. Shorter the better.
- People skim they don’t read.
- Do not use ampersands in your blog posts.
- Avoid exclamation points – especially if you really want to expand your brand.
- Grammar girl says stop using “utilize” just use “use” instead. Word choice means everything.
- No matter how big you are – people want to know about the person doing the writing.
- Writing should be about you and what is important to you.
- Ask yourself “What is unique to me?”
- Tsh suggests every post include a story. Not just facts. It offers a distinct voice.
The best bit of advice that I learned from Tsh’s session was
“Your blog is only as good as your marriage.”
I really enjoyed this session and it motivated me to work harder at my writing. Did you also attend this session? What notes did I forget to include here?
**I attended the Blissdom’12 conference, thanks to my partnership with Sea Best Seafood. Thoughts and opinions here are 100% my own. **