Imagine my excitement yesterday when the great folks at the Global Down Syndrome Foundation alerted me that Target featured a precious little girl with Down syndrome in their latest Back to School advertisement! Isn’t she a cutie?!
Thank you Target for stepping up and recognizing that all children are equal. I think it’s important for children with Down Syndrome (and all special needs for that matter) to be seen as a typical child.
I wish more corporations would consider featuring special needs children in their publications. By doing this, they are helping break stereotypes and most importantly, it allows children with special needs to see that they can succeed and they are not alone in this world. I hope this is the beginning of a really great trend in advertising.
Besides…kids with Down Syndrome have to go back to school too, ya know!